Discuss the ways in which the media and new technologies have had a dramatic effect upon kid's lives
This essay can look at how the representation of childhood on British television set has changed as well as the part the media and new technology may well have enjoyed in this modify. It will talk about Postman's (1983) concept of the death of childhood, and media treatment, and assess it with Tapscott's (1998) view of youngsters gaining empowerment through the multimedia. It will take a look at other forms of media and new solutions, how they influence on children's lives and how that they integrate to develop intertextuality. Finally It will in brief discuss Martin Barker's press case study and appear at how kids create their own media.
The images of child years represented in television possess changed in past times few decades. Gone is the view of years as a child as a period spent making things and doing actions, where children's main impacts were their particular parents and where children were seen because un-knowledgeable, unaggressive and acknowledging. Children are right now seen as energetic and educated media buyers who take more time on media related activities than any other activity. Whilst parents are continue to heavily important, television offers a perspective and affect previously unknown. Joshua Meyrowitz in his browsing вЂThe blurring of years as a child and adulthood' stated, вЂTelevision now escorts children across the globe even before they may have permission to cross the street' (M. J. Kehily & M. Swann, 2003 p217). The un-knowledgeable, unaggressive child has been replaced by media experienced, active, demanding child who have commands entertainment.
Children's television set has changed drastically in the last many years, from a small quantity of programmes at specific times during the the day, about only one or two tv channels, to an abundance of programmes offered by all moments in many types; terrestrial tv set, cable, dish, video and dvd, and with whole channels committed solely to children's entertainment. The content in the programmes in addition has changed. Kids television in the fifties and sixties acquired very basic storylines, and used puppets and maternal-like presenters and was directed at young children who were innocent in the activities from the adult universe. Programmes pertaining to older children very narrated tales or programmes with the aim of passing on knowledge and skills, and for both young and older kids the rendering of the child as harmless was managed. Nowadays a large number of children's programmes are aimed at a specific group, often concerning age or gender, like the вЂTweenies' which can be aimed at pre-school children, the вЂPower Use the e-cig Girls' geared towards girls and вЂPower rangers' aimed at boys. Even children are aware of the distinction between programmes and may not declare to observing a plan that is seen because belonging to the reverse gender or maybe a lower age bracket. While kids programmes symbolize children as being knowledgeable, superior and strenuous consumers of the global mass media, the representation of the child as faithful and in want of safety is still taken care of, most notably to generate emotional viewer responses in advertisements, series, and motion pictures.
As reviewed in Multimedia childhoods (M. J. Kehily & L. Swann, the year 2003 p184) surveys have shown that for children in industrialized countries, accessing the media is definitely the biggest enjoyment activity, with children spending more time reaching the media than they certainly interacting with family. This gives the media, and people behind it, a massive influence more than children. Many people see this kind of influence while the press manipulating kids while others take those opposing watch and see this as a application for strengthening children.
In his book вЂThe disappearance of childhood' (1983) American vit Neil Postman holds the electronic media responsible for the decline of modern civilization. This individual blames the increased access of children to adult data, and explains television...
References: M. M. Kehily & J. Swann, (2003) Kid's Cultural Sides, John Wiley & daughters Ltd in colaboration with The Wide open University
U212 Media Package, Video three or more Band 8 Cheesy Shows, (2003) The Open University or college
U212 Mass media Kit, Sound 6 Group 6 Martin Barker over a media example, (2003) The Open College or university