Parle Essay

Parle Agro

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'Parle Products Pvt Limited based in Mumbai, India have been India's major manufacturer of biscuits and confectionery, for almost 80 years. Company that gave you the world's largest offering biscuit, Parle-G[1], and a host of additional very popular brands. Its reach spans possibly to the remotest villages of India. Many of the Parle goods - cookies or confectioneries, are market leaders within their category and still have won acceptance at the Monde Selection, since 1971[2]. With a forty percent share with the total biscuit market and a 15% share of the total sweetmeat market in India[3][4], Parle has grown to become a multi-million buck company.

Parle Agro is a food and beverage firm based in Mumbai, India.

Items [hide]

1 Brands

2 See also

3 Referrals

4 External links

[edit] Brands


Frooti (Mango drink)

Appy and Appy Fizz (Apple flavoured drink)

LMN (Lemon flavored drink)

Bailley (Packaged drinking water)

Saint Drink (Fruit juices)

Grappo Fizz (Grape flavoured drink)

Cookie & Appetizers:

Parle-G (Largest selling cookie in the world. )



Hide & Seek

Cover & Seek out Milano


Musst Bites

Digestive Marie

Parle Marie

Milk Shakti

Musst Potato chips

Musst Stix

Hippo (baked wheat snack)

Monaco Wise Chips


Poppins (Sugar based goodies in various fruit flavours. )

Melody (Chocolate candy)

Xhale (Mint)

Mango Bite

Kaccha Mango Attack

Kismi Toffee

Orange Chocolate

[edit] Discover also




Parle-G or Parle Glucose biscuits, manufactured by Parle Agro, are probably the most popular confectionary biscuits in India. Parle-G is one of the earliest brand names in India and is also the largest providing brand of cookies in India. For decades, the merchandise was quickly recognized by the iconic white and yellowish wax daily news wrapper with the depiction of any young young lady, Sonam (calgary) covering the entrance. Many counterfeit companies have got attempted to recreate and sell lower quality items of related names and virtually the same package design and style.

The company's slogan is popular amonst the Indian client population, browsing G means Genius. The name, " Parle-G", comes from the name of the Of india rail stop, Vile Parle, where the Parle Agro creation factory is based.

This cookie is the one of the popular cookies and is mostly eaten like a tea-time snack food.

" Parle-G" boasts of being the largest advertising biscuit on the globe[1]. That enjoys 70% market share in India inside the glucose cookie category followed by Britannia Tiger (17-18%) and ITC's sunfeast (8-9%)[2]. The brand can be estimated to become worth over Rs 2, 000 crore (Rs twenty billion), and contributes more than 50 per cent of the provider's turnover (Parle Products is usually an unlisted company as well as its executives are generally not comfortable revealing exact numbers). Last money, Parle had sales of Rs several, 500 crore (Rs 35 billion).

[edit] History

In 1929 a small company by the name of Parle Products appeared in India, while below British secret. A small manufacturer was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to produce biscuits too. Since then, the Parle term has grown everywhere, won foreign fame and has been providing its products all over India and abroad. Apart from the factories in Mumbai and Bangalore, Parle also has industries in Bahadurgarh in Haryana, Ahmedabad in Gujarat and Neemrana in Rajasthan, the largest cookie and sweetmeat plants in the country. Additionally , Parle Products has 9 developing units and 53 making units upon contract. It is additionally having a special taste which usually cannot be made by...