Pacific Rim Telecom Business Plan Essay

Pacific Rim Telecom



Table of Items

Executive Summary3

Industry Environment/Overview of the Transact Show Industry4

Cultural, Personal and Financial Environments5

Controlling Income through the Event 14

Human Resources12

Marketing 16

Exhibiting Audience (who can exhibit)

Participating Audience (who will attend)

Competitor analysis15


Supervision Responsibilities16

Economic Resource Requirements17


Quotes Quick facts17

Australia's personal environment legal and problems 20

Cash Laudering Information23

Syndey Meeting and Event Centre (Facility)25

Pro-forma Cash Flow25

Resources and File Citations28

More information (sent through email):

Prospective Exhibitors

Competitive Events

Sydney Exhibition and Conference Center Specifications

Activity Schedule

Business Summary

Home based business

ITU TELECOM is a 30-year old function for the telecommunications sector, produced by the International Telecommunication Union, a trade association based in Geneva, Switzerland with membership which includes 191 Member States and even more than seven hundred Sector Users and Associates. ITU is recognized as a prime United Nations agency for information and communication technologies. As the global focal point for governments plus the private sector, ITU's function in helping the world communicate covers 3 primary sectors: radiocommunication, standardization and development. ITU also sets up TELECOM events and was the business lead organizing organization of the World Peak on the Details Society.

Geneva Telecom occurs every several years; the show will be held in the midst of that pattern, i. elizabeth. every 4 years although alternating with all the other function. So if Geneva Phone system takes place in 2008, 2012 and 2016, our event would occur in 2010, 2014 and 2018. Four years is too extended between incidents given the speed at which telecoms is innovating today. Thus, we have an opportunity to provide an event with displays and education that keeps the members in the telecommunications community up-to-date.

Each of our choice to hold the event in Sydney, Quotes, was made on such basis as over 20 requirements. These included: technical requirements including the top quality of the system overall attractiveness of the area

equidistant from the markets of Asia and the Americas.

In considering the choice of marketplace entry, many areas had been of concern. These types of included geographic location; accessibility; facilities offered and, within just that matter, the facilities the service provided; motel space; regional infrastructure; support personnel and services; and international understanding.

Our choice of locating each of our event in Sydney, Quotes, was depending on a variety of elements including individuals listed above. Additionally , because the existing event, against which we were positioned, took place in The european countries, we opt to cover a unique geographic location. Hence, we all chose the Pacific cycles Rim. Within that region, there were a number of options deemed based on the facilities obtainable. We needed an demonstrate hall that had enough exhibit ability; a concrete floor floor and high ceiling; high-tech ease of access and contacts; sufficient electrical capacity; audio-visual support; transport, I & D solutions (installation and dismantle) and drayage (moving exhibit set ups and equipment from the packing dock onto the display floor); and so forth Sydney provided all these requirements.

Factors that also damaged our decision were intercontinental currency exchange and banking and translation services to get visitors. Mainly because Sydney had a thriving exhibition industry, almost everything we required was easily available. We took into consideration all our requirements as display management, demands of our demonstrating customers and wishes and requirements of our going to audience

Sector Environment

Introduction to the Trade Show Sector

The operate show market produces above...

Citations:  Terpstra, V. " International Marketing", 4th Impotence. The Dryden Press, 1987.