REBRANDING - PROMOTING вЂELT' Worldwide
EXAMPLE PREPARED BY:
Hooman Sabzehzar, Jimmy Zhang, Irene Dai, Ian Zhang, Seyed M Jamali, Miras Ismail
STAR Structure: Situation, Activity, Action, End result
Improved Language Training (ELT) provided by TDSB.
вЂў 14-week program encounter in-class teaching followed by a work-placement knowledge. В -- Eight-week increased language training program, focuses on increasing Business British skills and introduces consumers to Canadian workplace culture. вЂў Within the first eight weeks, clientele receive sector specific trained in one of the following fields: вЂў - Accounting, Customer Service & Administration intended for Immigrant Girls, Engineering Financial Services, IT and Sales & Marketing.
вЂў Unpaid Function Placement Experience
вЂў Job Development Support
вЂў Newbies that are permitted work in Canada;
вЂў All learners must be Long term Residents or persons who've been deemed a Convention Renardiere; вЂў Canadian Language Standard (CLB) 6+ or LINC level 5 (completed); and вЂў Scholars must be devoted to an 8-week Business The english language program.
Marketing ELT to a certain audience of other fresh immigrants, job hunters, people who need to enhance their The english language language skills вЂ“ and those unacquainted with the existence of the ELT Program
Suggestions for Improvement:
1- Rebranding and repositioning of the system
2- Maximize awareness in several communities
3- Increase the reach to the target market
4- Motivate alumni to market the program through social media 5- Engage people at social-multicultural events
6- Hand over flyers right at the airport to newcomers
7- Set up booths at profession fairs
8- Create understanding before clinching through CIIP
9- Produce awareness amongst potential companies
1- Add a tagline under the ELT brand: (1- вЂBridging the employer-employee gap'...