27.08.2019
 Multicultural Marketplace Developer Article

REBRANDING - PROMOTING ‘ELT' Worldwide

EXAMPLE PREPARED BY:

Hooman Sabzehzar, Jimmy Zhang, Irene Dai, Ian Zhang, Seyed M Jamali, Miras Ismail

STAR Structure: Situation, Activity, Action, End result

SITUATION

Improved Language Training (ELT) provided by TDSB.

• 14-week program encounter in-class teaching followed by a work-placement knowledge.  -- Eight-week increased language training program, focuses on increasing Business British skills and introduces consumers to Canadian workplace culture. • Within the first eight weeks, clientele receive sector specific trained in one of the following fields: • - Accounting, Customer Service & Administration intended for Immigrant Girls, Engineering Financial Services, IT and Sales & Marketing.

• Unpaid Function Placement Experience

• Job Development Support

Program Membership

• Newbies that are permitted work in Canada;

• All learners must be Long term Residents or persons who've been deemed a Convention Renardiere; • Canadian Language Standard (CLB) 6+ or LINC level 5 (completed); and • Scholars must be devoted to an 8-week Business The english language program.

PROCESS:

Marketing ELT to a certain audience of other fresh immigrants, job hunters, people who need to enhance their The english language language skills – and those unacquainted with the existence of the ELT Program

Suggestions for Improvement:

1- Rebranding and repositioning of the system

2- Maximize awareness in several communities

3- Increase the reach to the target market

4- Motivate alumni to market the program through social media 5- Engage people at social-multicultural events

6- Hand over flyers right at the airport to newcomers

7- Set up booths at profession fairs

8- Create understanding before clinching through CIIP

9- Produce awareness amongst potential companies

ACTION:

Advised Steps:

1- Add a tagline under the ELT brand: (1- ‘Bridging the employer-employee gap'...