18.08.2019
 Essay regarding Market Examine

External Marketing Audit HYPO Group

Wageningen, October 2012

Charne Annandale Jessica Backes Lilian Bakker Caitlin Buenting Lydia truck Dam

Exterior Marketing Review HYPO Group (Hippodam)

A company description of the external market of Hippodam.

Wageningen, August 2012

Van Hall Larenstein University of Applied Sciences

Customer: Supervisor: Learners:

Class: Group:

HYPO Group Hans van Tartwijk Charne Annandale Jessica Backes Lilian Bakker Caitlin Buenting Lydia van Atteinte ELS1a you

930303002 911012103 910531001 940603001 950308001

Table of articles:

1) Introduction.................................................................................................................... 1 2) Stage 1 (Assess the size of the external environment)................................................... a few 3) Level 2 (Macro Environmental Audit)................................................................................ 4

PEST-analysis

3. 1) Political Issues...................................................................................................................... 4 three or more. 2) Inexpensive Issues................................................................................................................ your five 3. 3) Social Issues......................................................................................................................... 9 several. 4) Technical Issues........................................................................................................... twelve 3. 5) Conclusion PEST-analysis................................................................................................... 11

4) Stage 3 (Micro Environment Audit).................................................................................. 12

The five forces-analysis

some. 1) Negotiating power of suppliers........................................................................................... 12 5. 2) Risk of alternatives.......................................................................................................... 12 four. 3) Competitive rivalry............................................................................................................. doze 4. 4) Threat of recent entrants...................................................................................................... 13 4. 5) Bargaining benefits of buyers............................................................................................... 13 4. 6) Conclusion five forces-analysis.......................................................................................... 18

5) Level 4 (Identify key generating forces that could change the future)........................................ 15 five. 1) Variables and the logic links........................................................................................... 15 5. 2) Positive Situation................................................................................................................ 15 a few. 3) Negative Scenario.............................................................................................................. 12-15

6) Stage 5 (Identify key opportunities and threats)............................................................... 16 7) Final summary............................................................................................................... 17 8) References...................................................................................................................... 18 9) Annex............................................................................................................................. 19 9. 1) Appendix 1 (Field Research Proposal)................................................................................ 19 being unfaithful. 2) Appendix 2 (Research Proposal Questionnaire)................................................................. 25 9. 3) Appendix 3 (Field Research...

Recommendations: Websites 1 ) Club Hypo, 2012 Offered by: http://clubhypo.nl/ recovered on the 13th of September. 2 . Western Horse Network, 2010 Offered at: http://www.europeanhorsenetwork.eu/index.php?page=horse-industryin-europe gathered on the 18th of Sept. 2010.