Chicken Grain Shop Dissertation

Strategi chicken rice shop

WITH chicken grain being nearly a national meal with this country, The Chicken Grain Shop (TCRS) knew it was in for some tough competition because it opened the first outlet in 2000. Nine years later, the chain remains to be and developing, and savoring the benefits of a brandname that has become knowledgeable about chicken rice-crazy Malaysians. В

Gaik Wong, a 37-year veteran with the food industry and earlier known as chief operating officer and executive overseer of Kentucky Fried Poultry in Malaysia, founded the quick-service poultry rice string in 2000 with her daughter Wong Kah Lin. " I actually opted for early on retirement for over 25 years with KFC Holdings (M) Bhd and became a consultant for a chain of restaurants after having a short break. " After a few years, I decided to set up my very own business based upon the concept of a family group restaurant with global potential, ” your woman recalls. Absolutely nothing was convenient in the beginning as it was an unproven concept as well as the company discovered it difficult to recruit the right calibre of men and women in the early years. But today, the restaurant chain can be well established, having grown from your first outlet in Taipan USJ to 50 TCRS outlets in Malaysia and one in Singapore. Wong, TCRS Restaurants Sdn Bhd controlling director, says the company still happening the enlargement trail even while the global overall economy persists. The girl believes that the restaurant business is recession-resilient, especially among food-loving Malaysians. " All of us plan to build eight more outlets this year, including two in Singapore, ” the lady tells StarBizWeek in a job interview. " The investment is usually between RM400, 000 and RM700, 000 per wall socket, ” states, adding that TCRS is going to open an outlet in Bangsar South the following month. The company is going to spend RM7mil to RM10mil to promote and expand their chain of TCRS and Sweet Talk Cafe stores this year. On overseas development, she says they have received enquiries from China, Asia, Australia plus the Middle East but is not in a rush to broaden into new markets overseas....