Case Study on Quality Composition

Case Study on Buyer Quality Responses at Apple Computer

In the fast- spaced personal computer industry, it would be incredibly tempting for a computer company to rush anordna new product to sell without taking the time to solicit customer suggestions and feedback during the buyer input and feedback through the product development cycle. To avoid this temptation also to highlight its commitment to customer satisfaction, Apple computer has developed a program named Customer Top quality Feedback (CQF). CQF can be described as hands-on program providing Apple engineers with the ability to communicate with potential end users throughout the entire development cycle of the Apple item. The program combines many of the highlights of a focus group but is definitely sustained on an ongoing basis. It is also a very substantive and useful tool for Apple because it keeps the business attuned to the needs, tastes, and needs of the end users. For individuals interested in taking part in the program, Apple has submitted an application type on their website. The application form is fairly comprehensive and outlines the terms and conditions of participation. Although the program is open to anyone, it is very clear that Apple wants well-informed participants that will stick with this software. Participants happen to be selected based upon their fascination, ability to present timely information, commitment to working with Apple personnel, as well as the suitability of their computing environment as it relates to Apple's current needs. When selected, the participants become an integral part of the expansion process for the products they may be evaluating. They may be provided early prototypes of Apple companies are asked to provide reviews pertaining to the product's features, interaction with employees, usability, performance, suitability with alternative party software, and also other topics. The participants can also be asked to provide suggestions as the product development cycle grows. The information furnished by participants is definitely fed right to the apple...