1 . Introduction
The 2000s have developed an era of collaborative consumption, which is to increase the utilization of a good or service posting, exchange, sales or rental of it. Previous affected by this phenomenon: enclosure and travel and leisure. We all learned about " couchsurfing" or " exchange of apartments or perhaps houses" as well as the society swears today much more than Airbnb. The concept proposed by this site meets a real demand: it is to hyperlink individuals who want to lease their homes to product their ends with travelers seeking hotel at affordable prices. No wonder that this start-up in Silicon Valley features attracted above 4 , 000, 000 users in 192 countries worldwide. As I read through the case; I realize that Airbnb would not respond in a good way. However , how they reacted in the long-run was very smart. Indeed, they apologized and promised to increased their to safeguard the safety of each customer.
2 . Airbnb
Four million passengers have already analyzed the concept. The ads make the visitors desire: Prices also are attractive: 90 euros every night for a three - bedroom duplex patio overlooking the Eiffel Structure. Cheaper when compared to a room in a small hotel next door. Select, contact, and book: three clicks, it is done. " All of us owe each of our success to our business model: the ad is definitely free, all of us only take a commission in the time the deal, " stated Nicolas Ferrary. 3% paid out by the number, 6 to 12% by the traveler. In crisis, Airbnb democratizes holiday rental. " We lease our three-piece 750 euros per week, enough to pay out a part of the vacation, " described Isabelle and Quentin. Like them, thirty-five, 000 " guests" in France - 15 000 Paris supplement their profits by hiring their couch, their visitor room, all their apartment or perhaps house. However , the site is sometimes more than just extra income. (Airbnb, 2013).
several. Social Media
Besides working a host of social media channels, which includes Facebook, with 247, 1000 likes, Myspace, with more than 140, 1000 followers, Vimeo, with over 3, 500 subscribers, and a company...